Explore Austin’s Cycling Scene: Discover The Chain Link Bicycle Shop, a New Braunfels Gem

New Braunfels cycling community, bicycle shop, bike brands, cycling accessories, Ladies Corner, community events, Riding for Focus, weekly group rides

Smart Austin Concierge

May 16, 2023

Established in December 2011, The Chain Link Bicycle Shop has quickly become an integral part of the Austin area’s cycling community in New Braunfels. Owned by Seana Rousseau, the shop features an outstanding selection of top bicycle brands such as Specialized, Reid, Sun, Surly, and E11even. In addition to its vast collection of bikes, The Chain Link provides a wide range of accessories—helmets, locks, baskets, cycling shoes, and parts—along with maintenance services and service plans to ensure your cycling experience is top-notch.

One standout aspect of The Chain Link Bicycle Shop is its Ladies Corner, a monthly bike ride designed specifically for women. Although the global pandemic temporarily halted the activity, Rousseau plans to resume it soon. The bike ride aims to create a welcoming and comfortable environment for women curious about cycling who may feel intimidated by a male-dominated cycling community. To explore the Austin housing market further and discover lifestyle offerings like these, our Smart Austin Concierge AI chatbot can assist you in beginning your home search journey as you venture into Central Texas living.

Actively participating in community events, The Chain Link proudly supports initiatives such as the MS 150, Fiasco Wildflower Ride, Livestrong Ride, Tour de Cure, and Hill Country Ride for AIDS. The shop also partners with local schools and Outride, a nonprofit organization dedicated to improving lives through cycling. Their school-based cycling education program, Riding for Focus, utilizes cycling to encourage physical, emotional, and social well-being among students. For tips on relocating to Austin, check out our Austin Relocation Guide to help simplify your move.

Since its inception, The Chain Link has brought together the area’s cycling community with their popular weekly group rides. Initially beginning with just a small gathering of enthusiasts, these group rides have now grown to accommodate around 40 cyclists. Rousseau believes that these group rides are an excellent way to unite the cycling community, particularly with the influx of new residents moving to Austin.

Plan your visit to The Chain Link Bicycle Shop at 139 N. Castell Ave., Ste. 400, New Braunfels, or call them at 830-629-6000. Don’t forget to explore their website, www.chainlinkbikes.com, where you can learn more about their offerings. The shop is open Tuesday through Saturday from 10 a.m. to 6 p.m. and closed on Sundays and Mondays. And, as always, our Smart Austin Realty team is here to help with all of your real estate needs. Get in touch with us at 512-710-0337 or email us at concierge@